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Extension and Advisory Services

Community Mobilisation

Bringing the community together to work towards a common goal.

What does this skill involve?

Activities may include but are not limited to:

  • Preparing outreach messages
  • Delivering a message to the community using different channels
  • Conducting door-to-door outreach activities
  • Delivering speeches in public gatherings
  • Delivering information through digital means
  • Collaboration with partners including the local administration for mobilisation activities

Skill levels

Contributes to community mobilisation by following instructions provided. Delivers a provided message directly to the target community. Uses provided equipment to deliver information.

Assist in identification of target communities. Communicates informally with local community leadership. Executes small scale mobilisation activities.

Takes the initiative to mobilise the community around emerging situations.

Finds innovative ways to approach community mobilisation. Communicates formally with partners including local administration officials. Facilitates collaboration in mobilising the community for a common goal.

Facilitates high-level communication with a wide range of partners for issues that need a good range of collaboration. Builds a good relationship with most of the community influencers. Applies, facilitates and develops creative thinking concepts and finds innovative ways to approach complex situations.

Coordinates wider-scale community initiatives. Uses communication tools and media platforms for community mobilisation.

Ensures adequate funding for community mobilisation activities.

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