What does this skill involve?
Activities may include but are not limited to:
- Identifying gaps in the market
- Identifying new markets
- Creating a new product or service
- Taking the new product or service to market
Skill levels
Provides feedback on new business ideas.
Identifies potential new business ideas. Obtains feedback on those ideas. Develops initial prototypes and tests the riskiest assumptions. Develops the new product or service and brings it to market.
Helps others to identify new opportunities for business. Collects information about the value chain and learns of any gaps that can be turned into opportunities for business.
Provides support, training and coaching for entrepreneurs for market, product and service diversification.
Initiates incubation and innovation centres to provide capacity building to agripreneurs. Facilitates business meetings and partnerships.
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