What does this skill involve?
Activities may include but are not limited to:
- Identifying gaps in the market
- Identifying new markets
- Creating a new product or service
- Taking the new product or service to market
Skill levels
Level 2 - Assist
Provides feedback on new business ideas.
Level 3 - Apply
Identifies potential new business ideas. Obtains feedback on those ideas. Develops initial prototypes and tests the riskiest assumptions. Develops the new product or service and brings it to market.
Level 4 - Enable
Helps others to identify new opportunities for business. Collects information about the value chain and learns of any gaps that can be turned into opportunities for business.
Level 5 - Ensure, Advise
Provides support, training and coaching for entrepreneurs for market, product and service diversification.
Level 6 - Initiate, Influence
Initiates incubation and innovation centres to provide capacity building to agripreneurs. Facilitates business meetings and partnerships.
Courses related to this skill
View All
VerifiedAgripreneurship 101
by FAO e-learning AcademyIn this short course you are provided guidance on starting or improving your agribusiness. This course explains how you can identify, evaluate, and pursue opportunities in a given agri-food value chain.
Online, Self-study 
4 hours 
English VerifiedFarming business foundation
by UdemyThis course teaches you how to start a farming business and to finance farm operations. It also includes discussions on energy-efficient use of fertilizer and other nutrients in farming, provides you with tips for successful farming; from crop selection to harvesting and the ways Africa can raise farm productivity and boost growth.
Online, Self-study 3 hours 30 minutes English
Other related skills
View AllAgricultural Entrepreneurship
Developing business ideas into profitable businesses to improve the means of production and increase market engagements.
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Providing customer service efficiently and to a high quality.
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Effective use and control of financial resources.
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Integrating IT to improve efficiency, market reach and product quality.
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Researching, analysing and stimulating potential or existing markets for products and services.
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Managing information in an organised format for a specific audience and purpose.
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Finding customers and working with them to identify needs, influence purchase decisions and enhance future business opportunities.[Based on SFIA 8: Sales]
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Influencing stakeholder attitudes, decisions, and actions for mutual benefit.
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Managing and controlling the products purchased by a company and those produced by a company.
Relationships and business 
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